Rugby League World Cup 2017 announced Isuzu UTE Australia as the official automotive partner for the tournament, to be co-hosted by Australia and New Zealand with three pool matches in Papua New Guinea from Oct. 27-Dec. 2. As the official automotive partner of the RLWC2017, Isuzu UTE Australia will receive brand integration through virtual on-field, LED and in-stadia branding across all matches (RLWC).
Premier League side AFC Bournemouth appointed data-led sports agency Two Circles to "deliver a new digital platform." The club will work with Two Circles to "ensure the new platform delivers maximum fan engagement and commercial performance, leaning on the agency's experience to create a wholly new data management infrastructure" (SOCCEREX, 4/20).
Liqui Moly joined the 2017 Ice Hockey World Championship as an official sponsor. The brand will be featured across the event, held from May 5-21 at the Lanxess Arena in Cologne and the AccorHotels Arena in Paris. Liqui Moly will benefit from brand exposure in camera view as well as logo integration across all official print material, the Int'l Ice Hockey Federation website and video spots onsite (Infront).
Eredivisie side Ajax unveiled workplace specialist PCI Nederland as its latest official supplier. PCI will implement its HP printing facilities in the Ajax offices at the Amsterdam ArenA, with its branding visible around the stadium. In addition, the company has "acquired a hospitality berth for home matches, and the rights to use Ajax's branding on its promotional materials" (SOCCEREX, 4/20).
National Rugby League side Penrith Panthers will play an NRL match in Bathurst each season until at least '28 after signing a 10-year agreement with Bathurst Regional Council. The agreement continues a partnership that began in '14 and has already seen the Panthers play three NRL fixtures at Carrington Park in Bathurst (Panthers).
The French National Handball League (LNH) and sport facilities managing company S-Pass announced a partnership to co-produce several events at S-Pass-managed venues. The deal will run through ’21 and involves the Champions Trophy and the Coupe de la Ligue Final4 (LNH).
