Lucozade Creates Film Chronicling Anthony Joshua's Life Ahead Of Klitschko Fight

Beverage company Lucozade created a film telling the "origin story" of boxer Anthony Joshua's "tumultuous past" as the heavyweight champion prepares to face off against Wladimir Klitschko at a 90,000-capacity sold-out Wembley Stadium on April 29, according to Tony Connelly of THE DRUM. Lucozade is looking to capitalize on the "fervour around the title fight" with a new film showing the 27-year-old's life to date. "Made to Move" shows Joshua's "humble beginnings in Watford, charting his participation in football and athletics as a young boy to later fleeing from police and his subsequent arrest" in '09 which "saw him in an ankle tag." The 90-second film also shows how Joshua "turned his life around after his arrest," focusing on his training while working as a bricklayer before going on to win Olympic Gold at the 2012 London Games. The ad will be aired on Sky Sports as the last advert before Joshua enters the ring for his bout against the Ukrainian and "builds on his other work with the drinks brand," which he "initially partnered with in June" (THE DRUM, 4/18).