YouTube clubs now offer "more viable alternatives" for some companies, including Top Eleven, which renewed its shirt sponsorship with HashTag United. Top Eleven's logo will continue to appear on the football jerseys of Hashtag United for another year. In addition to the shirt sponsorship, the brand will "continue to include the YouTube team in its online game which has 160 million players globally on both PC and mobile devices" (THE DRUM, 4/15).
Premier League side Southampton announced TLCBET as its official Asia betting partner and official global casino partner for the remainder of the '16-17 season, as well as the next two seasons. TLCBET is an Asian betting and gaming operator offering online sports betting and casino games (Southampton).
Malaysian low-cost airline AirAsia launched its #DARETODREAM sports initiative. The company said that the initiative is part of its commitment to grow the local sports scene. The company said that three national athletes "will be featured in the AirAsia athletes line-up: track cyclists Azizulhasni Awang and Fatehah Mustapa, and diver Leong Mun Yee" (NEW STRAITS TIMES, 4/17).
Mercedes Formula 1 partnered with analytics company TIBCO Software Inc. As an official team partner, TIBCO will provide the team with expertise through the TIBCO Insight Platform. The company's logo was featured on the helmets of Lewis Hamilton and Valtteri Bottas at the Bahrain Grand Prix (Mercedes F1).
