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Leagues and Governing Bodies

New Format Helps EuroLeague Set Attendance, Viewership Records During Regular Season

This year's EuroLeague Basketball regular season and Top 16 phases, the first under a new format, recorded a 15% increase in attendance per game, from 7,136 fans to 8,177. The league's live TV audience also grew 32% and its online audience 166%, according to Nielsen reports. The competition's total accumulated audience across all platforms increased by 57.5%. Fan engagement on Facebook, Instagram and Twitter increased 471%, 414% and 197%, respectively, while YouTube video views grew 32% from last season. Positive indicators were also evident on the business side under the joint venture between EuroLeague Basketball and WME-IMG, with sponsorship and media revenues growing 46% and 67%, respectively, from last year. EuroLeague clubs also benefited from the changed structure, with revenue distribution now weighted more toward sports results, 54% as opposed to 46% via market-based considerations. More than €12M ($12.7M) was distributed among the league's 16 teams. Real Madrid (first place) and CSKA Moscow (second place) each earned more than €1M ($1.06M). It was also announced that EuroLeague Management Control Commission President Salvador Alemany stepped down from his role (Euroleague).

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