GREAT Britain Campaign Partners With McLaren For '17 Formula 1 Season

The U.K. government’s GREAT Britain campaign and global sports and technology brand McLaren announced a year-long partnership for '17 which will see the campaign featured on the McLaren-Honda MCL32 Formula 1 cars. The partnership is designed to encourage people around the world to visit, do business with, invest and study in the U.K. and comes after the campaign ran at last year’s American and Mexican races. The “Innovation is GREAT” branding will be featured on McLaren-Honda cars at every race this season. The partnership will include a series of activations around key F1 races including the Malaysian GP in October. These will focus on highlighting strengths in advanced engineering, technology, innovation -- with both McLaren and the U.K. as advocates for promoting STEM education -- and on promoting the U.K (McLaren).