Menu
Marketing and Sponsorship

Aubameyang's Nike Mask Celebration Angers Borussia Dortmund, Puma

Borussia Dortmund CEO Hans-Joachim Watzke "hit out" at Pierre-Emerick Aubameyang's sponsor Nike after the attacker's masked goal celebration in Saturday's 1-1 draw at Schalke, according to Stephan Uersfeld of ESPN.com. After scoring his 24th goal of the Bundesliga season, Dortmund's Aubameyang, 27, "put on a mask" that was later identified as being part of a "The Masked Finisher" campaign by Nike. It was the "second time in less than a month that the Gabon forward had promoted the sponsor while playing for Dortmund, where sportswear company Puma is both a shareholder and the kit supplier." Watzke said, "This behavior is unworthy of a big corporation. It can't be that we have to force through the economic interest of Nike in this way. Our partner is Puma." In a statement, Puma said, "We are surprised that a competitor puts a player in such a situation." Aubameyang -- booked for his celebration by referee Felix Zwayer -- is set to be fined €50,000 ($53,340) by Dortmund, for which Nike supplied kit "over two spells" in the '90s and '00s (ESPN.com, 4/3).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/04/04/Marketing-and-Sponsorship/Aubameyang-Mask.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/04/04/Marketing-and-Sponsorship/Aubameyang-Mask.aspx

CLOSE