The "battle has begun to get a fairer price for Scottish football from mega-rich TV bosses," according to Keith Jackson of the Scotland DAILY RECORD. But an investigation into TV revenue across the continent provided "damning proof" that Scottish football "remains the poor man of Europe." With Scottish Professional Football League CEO Neil Doncaster already in discussions "aimed at thrashing out an improved deal with broadcasters," the figures released on Thursday show how far Scotland's top clubs are "lagging behind foreign rivals." The current deal -- which has three years remaining -- "sees Scotland anchored to the bottom of a league of 18 countries, below the likes of Poland, Norway, Sweden and Denmark and dwarfed even by Greece." BT Sport is "believed to be keen to strike a new agreement" which would see it "go it alone" from summer '20. Sky and BT are "forking out" £1.71B ($2.1B) a season to showcase the Premier League -- "which works out at 90 times more than the going rate for Scottish football." Not surprisingly, Scotland’s TV cash "is dwarfed by the other four of the big five -- Germany, Italy, Spain and France." The Bundesliga "just entered into a new four-year deal" worth £900M ($1.1B) a year. Serie A is "raking in" £805M ($1B) per season. And La Liga is "currently tied into a three-year deal" worth £753M ($940M) a year (DAILY RECORD, 3/30).
