Eurosport teamed up with swimwear brand Speedo for a campaign raising awareness of the benefits of incorporating swimming into regular physical training routines. The "Swim2Run" campaign centers on a four-part mini-documentary series produced by Eurosport. It follows the journeys of two casual runners as they prepare to run the London Marathon 2017. Three-time British triathlon champion Annie Emmerson created Speedo's '17 training program for runners and leads the marathon coaching for amateur runners Sarah Curtis and Kerry McCarthy. The short-form programs will be broadcast on all Eurosport platforms -- Eurosport 1, Eurosport Player, Eurosport.com and Eurosport social media channels -- in 51 markets across Europe from the end of March through the London Marathon, with the final episode May 3. The new deal sees Eurosport's collaboration with Speedo enter a second year. In '16, Eurosport and Speedo partnered with the goal of increasing swimming participation levels among Europe's cycling community through on-air editorial integration featuring professional cyclist Richie Porte (Eurosport).
