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World Cup Qualifier Attracts Record Chinese Sports TV Audience

China remains "rank outsiders to advance to the 2018 World Cup," but its team is "capturing the imagination of football fans in the world's most populous nation," according to ESPN.com. Last Thursday's "unlikely qualifying victory over South Korea" attracted China's largest sports TV audience of the year, with "more than 70 million people tuning in to watch some of the game." China's 1-0 win against the Koreans in Changsa was broadcast on sports channel CCTV-5 and streamed on PPTV Sports. The match attracted a peak of 41 million Chinese viewers during the second half. The average viewing time per fan was "around 50 minutes, which is longer than usual." The game attracted "around 15 million new viewers." It was also the most viewed sports program ever streamed on PPTV Sports, which reported an "all-time high live audience of 12.6 million, and video views of more than 25 million" (ESPN.com, 3/28).

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