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Marketing and Sponsorship

Volta A Catalunya Announces Five-Year Partnership With French Organizer ASO

Volta a Catalunya Dir Rubén Peris said after reaching an agreement with ASO that the French organizer "is the best possible partner" in the world of cycling, according to the EFE. The deal is for the next five years. ASO will hold the TV and commercial rights to the race throughout the period. Peris said, "The agreement has come together very quickly, basically in one year. ... We had to guarantee the survival of the event and, at the same time, be sure to safeguard its unique character" (EFE, 3/20).

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