Badminton World Federation Signs Three-Year Extension With Total

Total will continue to sponsor Badminton World Federation major events for an additional three years, from '19-21. The BWF and the energy firm agreed to a partnership extension, confirming Total's title sponsorship of BWF's flagship tournaments beyond the initial three-year deal that ends next year. The tournaments include the Sudirman Cup, the Thomas and Uber Cup Finals and the BWF World Championships. Brokered by Infront Sports & Media, the extended partnership follows the initial multi-million dollar agreement which BWF and Total signed from '15-18. The new deal includes a number of digital assets (BWF).