Menu
Events and Attractions

Asian Tour Returns To China For First Time Since '08 In 'Game Changer'

The Asian Tour will return to China for the first time since '08, with "up to four new events planned" in '17, in a "game changer" partnership with the China Golf Association, according to Shravanth Vijayakumar of REUTERS. The partnership will be a "threat to the future of the breakaway OneAsia circuit," which was established in '09 with a joint venture between the PGA Tour of Australasia, the CGA, the Korean Golf Association and the Korean PGA. The Asian Tour previously "co-sanctioned and staged tournaments with the CGA" from '95-08, before the OneAsia circuit began. Asian Tour CEO Josh Burack said, "Restarting cooperation is a game changer for the Asian Tour and CGA." The prize purses for the new events will be between $300,000 and $500,000, with "further expansion planned from next year" (REUTERS, 3/17). In Hong Kong, Andrew Mullen reported Burack "has endured a busy few months since taking control of the Asian Tour" in September, as a potential merger with the European Tour was downgraded to a "strategic alliance" in February. Earnings from the new events will count toward both the Asian Tour and China Tour Order of Merits, while winners of the co-sanctioned tournaments will also "earn exemption on the Asian Tour" (SOUTH CHINA MORNING POST, 3/17).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/03/20/Events-and-Attractions/Asian-Tour.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/03/20/Events-and-Attractions/Asian-Tour.aspx

CLOSE