FA Announces Appointment Of New Role To Support Women's Football Strategy

The FA announced the appointment of Marzena Bogdanowicz as its new head of marketing and commercial for women's football. The appointment coincides with the FA's launch of its new women's football strategy "The Gameplan for Growth." The strategy outlined the FA's approach to its three core goals for the women's and girls' game by '20: to double participation, double the fanbase and achieve consistent success on the world stage. The role has been created to deliver integrated support to the women's game across the whole organization. Bogdanowicz will lead and coordinate a cross-functional team on all aspects of the women's game. Since '06, Bogdanowicz has been managing director of her own marketing consultancy, b-focused Ltd., specializing in sports marketing, sponsorships and event management. The agency's recent clients include Team GB, Sport England, British Rowing and Panasonic (FA).