Newcastle United Seeks New Sponsor, Draws Interest From Far East

League Championship side Newcastle United is "understood to have had interest from companies in the Far East over a potential new commercial deal," according to Lee Ryder of CHRONICLE LIVE. Newcastle's "top brass" is yet to finalize any new package, but with the club's main sponsor, loan company Wonga, set to be replaced for next season, "there has been an approach from the Far East over a possible partnership." Talks with Newcastle Brown Ale "did unfold last year but did not come to fruition." The club is believed to have held discussions with a U.K.-based sponsor that is "also keen to do a deal -- but no deal is done yet." Newcastle is "looking into the possibility of sending a delegation" from St. James' Park to East Asia to discuss "potential agreements." The "main aim of the trip would be to focus on commercial development" (CHRONICLE LIVE, 3/15).