IOC Appoints Marketing Company Publicis For 2018 Winter Games Campaign

The IOC appointed marketing company Publicis to "lead its global brand campaign for the 2018 Winter Olympics in PyeongChang," according to Tony Connelly of THE DRUM. The project will be "led out of the Publicis UK office, with support from Publicis New York and its digital agency Poke," which it acquired in '13. The agencies will be responsible for "developing broadcast, digital activation and integrated Olympic channel content to promote the winter Games in South Korea" (THE DRUM, 3/13).

BP EXTENDS GNPC DEAL: BP extended its partnership with the Georgian National Paralympic Committee and its athlete ambassadors through the completion of the Tokyo 2020 Paralympic Games. BP will continue to support the GNPC and its three Para athlete ambassadors -- Rio 2016 judo Gold Medalist Zviad Gogotchuri, swimmer Nika Tvauri and wheelchair fencer Irma Khetsuriani (GNPC).