BT Sport "successfully capitalised" from Barcelona's "heroic comeback" Wednesday night with a "massive" 1,730% surge in its average social interactions, according to research from social video intelligence company Burst Insights. BT Sport "tapped into the euphoria surrounding the occasion" on social with 21 posts on Twitter relating to the game, which generated more than 45,380 interactions, averaging 2,160 interactions per post. Prior to Wednesday, the total average interactions across BT Sport's Twitter was 118 (THE DRUM, 3/9).
Vodafone Spain launched a new "Vodafone Motor" package featuring coverage of Formula 1 and MotoGP. Costing Vodafone One TV customers €10 ($10.67) a month, "it follows on from the company having secured the rights" to F1 and MotoGP. Vodafone Spain "also launched a new package named Vodafone Sport that includes Vodafone Motor and Vodafone Fútbol" (BROADBAND TV NEWS, 3/10).
Eleven Sports expanded its reach to 4.5 million homes in Taiwan after the network launched on two of the country's leading cable operators, Kbro and TFN. The network launched Eleven and Eleven Sports channels in Taiwan in early March through partnerships with leading cable operators CNS, TBC and TOP. With the addition of Kbro and TFN, Eleven Sports has achieved close to 100% cable distribution (Eleven Sports).
The Six Nations match between France and Italy drew 2.8 million viewers on France 2, which translated to a 27.4% market share. It was the lowest audience for a Six Nations match featuring France this year (L’ÉQUIPE, 3/12).
