Post Consumer Brands Signs On As 2017 CONCACAF Gold Cup Sponsor

CONCACAF announced a partnership with Post Consumer Brands to cover this year's Gold Cup, which begins in June. Post Consumer Brands and its cereal brands Honey Bunches of Oats, Honeycomb and Malt-O-Meal will be present this summer across the U.S. as the 14th edition of the tournament visits 13 cities. Post joins CONCACAF as a first-time partner of the Gold Cup. As part of the 2017 CONCACAF Gold Cup sponsorship, Post will offer limited-edition packaging featuring USA Soccer players Jozy Altidore, Alejandro Bedoya and Jordan Morris across 20 million Post Consumer Brand cereal boxes. In addition, Post will kick off a Gold Cup host city experiential sampling tour, complete with gameday activations at many of the tournament’s matches. This year's event will be broadcast live in the U.S. on FOX and Univision (CONCACAF).