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Marketing and Sponsorship

Speeding Ticket Costs AFL Side Geelong Deal With Transport Accident Commission

Australian Football League side Geelong CEO Brian Cook is "disappointed" after the latest driving indiscretion by a Cats player "prompted the Transport Accident Commission to strip its six-figure-a-season sponsorship deal," according to McClure & Wilson of THE AGE. Geelong captain Joel Selwood will surrender his license for a month "after he was clocked doing 127km/h in a 100km/h zone just over a week ago." The TAC and Geelong met on Tuesday to "discuss the future of their partnership," and the TAC decided the deal -- which has existed between the two parties for over a decade -- would not be renewed. Selwood's speeding indiscretion "is the seventh driving incident in a decade involving the Geelong club." Cook: "The reality of the partnership is that managing 30-50 young males in terms of safe driving is very difficult" (THE AGE, 3/7). The AAP's Jason Phelan reported Cats midfielder Patrick Dangerfield "played a major role in the TAC's recent campaign to promote road safety in and around Geelong." The club "made the undertaking to end the agreement if any further transgressions occurred" after former player Dawson Simpson "was caught drink driving." Cook denied the deal was worth a reported A$750,000 ($570,000) annually, adding that "it was less than a third of that figure" (AAP, 3/7). 

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