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Marketing and Sponsorship

Marketplace Roundup: Ligue 1 Side Nice, Crédit Agricole Provence Côte D'Azur Extend Deal

Ligue 1 side Nice and regional bank Crédit Agricole Provence Côte d’Azur extended their partnership through ’19. The two have been partners since ’13. The company will continue to sponsor the club’s player of the month and player of the season awards. The bank will also provide opportunities for fans to win tickets to Nice home matches (Nice).

Barcelona and Star Beer announced an agreement for the beer brand to become the club's new regional sponsor until '21. Star Beer is now the club's regional beer partner and official beer in Nigeria and Benin (Barcelona). 

Beijing, host of the inaugural leg of the 2017 FINA Diving World Series, landed a two-meet sponsorship agreement with car and vehicle manufacturer BMW. BMW supported the first meet from March 3-5 and will be back next year in the Chinese capital for the same event (FINA). 

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PODCASTS

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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