Discovery, IOC Create Partnership For Mobile Operators

Discovery Communications "created an Olympic Games partnership opportunity for mobile operators to deliver every moment of the action to their customers" through the launch of the first official mobile broadcaster product, according to Robert Briel of BROADBAND TV NEWS. Discovery is the exclusive TV and multimedia rights holder for 50 countries and territories in Europe through the 2024 Olympic Games. The official mobile broadcaster designation will give mobile providers the exclusive opportunity to "co-brand with the Olympic Rings." The agreement will include an operator-branded 24/7 channel "featuring the best of the Olympics including real time highlights." All of this will be available before, during and after the Olympic Games. Discovery Networks Int'l President & CEO Jean-Briac Perrette said, "We are excited to form new partnerships with mobile operators to make the Olympic Games more accessible and engaging for a mobile-first audience" (BROADBAND TV NEWS, 3/3).