NFL's Texans-Raiders Mexico City Game Generated $45M For City's Gross Revenue

The NFL announced that the Texans-Raiders game in Mexico City last November generated an increase of $45M in the city's gross revenue. A league-commissioned study by the sports industry group of Ernst & Young used a range of sources, including the NFL's post-event surveys of fans who attended the game and wider economic data on Mexico's economy. It determined that the Monday night game that drew a crowd of 76,473 included 9,500 int'l visitors mainly from the U.S., and 21,500 visitors who traveled from elsewhere in Mexico. On average, each int'l visitor spent more than five days in Mexico. Total domestic and int'l tourist spending was $43M, of which $32M was incremental to the Mexico City economy. Fan engagement around the game included 205,000 people attending the NFL Fan Fest in Chapultepec Park and more than 55,000 people taking part in other community events in the city during game week (NFL).