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Indian Cricketer Virat Kohli Signs Landmark $16.5M Deal With Puma

Virat Kohli has become the first Indian sportsperson to sign a Rs 100 crore ($15M) endorsement deal "with a single brand," according to Mishra & Raol of TNN. The Indian cricket captain "struck an eight-year deal with sports lifestyle brand Puma" worth about Rs 110 crore ($16.5M). Kohli is now set to join Jamaican sprinters Usain Bolt and Asafa Powell, and footballers Thierry Henry and Oliver Giroud -- among others -- as a "global ambassador for the brand." The "unusually long" eight-year deal -- which could go on to cover the 28-year-old's "remaining career with the Indian team" -- involves a "fixed payment and royalty depending on the brand's business performance." Kohli will work with the German company to launch a signature line of sports lifestyle products with a "special logo and brand identity." The "bulk" of the endorsement deal, estimated between Rs 12-14 crore ($1.8M-2.1M) annually, is "locked up in fixed payout." Neither Puma nor Kohli would comment on "specific financial details" of the deal. Puma is expected to work with Kohli in the U.K., Australia, South Africa, the Middle East and wherever cricket "is relevant" (TNN, 2/20).

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