Menu
Marketing and Sponsorship

Sponsors Not 'In A Rush' To Sign On For 2018 Russia World Cup

With 16 months to go before the next staging of football's "flagship event," corporate sponsors are not "in a rush to have their names attached" to the 2018 World Cup in Russia, according to Tariq Panja of BLOOMBERG. FIFA has "signed just one new top-tier level partner, China’s Wanda Group, since the last tournament in Brazil." Only Moscow-headquartered Alfa Bank has agreed to be a regional World Cup supporter, "which has replaced national supporter as the cheapest level of sponsorship." By the same stage in the tournament cycle for Brazil, "almost all the agreements were concluded." Reasons behind companies’ "reluctance to sign" may include the $150M cost of the most expensive deal and the "fallout" from FIFA’s '15 corruption scandal, according to Lagardère CEO Andrew Georgiou. He said, "I think compliance issues are affecting brands and I think the price points are affecting brands." He added that further trouble "is around the corner." FIFA President Gianni Infantino "convinced members to expand the World Cup" to 48 teams from 32 for the '26 tournament and beyond. Georgiou said that the expansion "risks diluting the quality of the competition, and makes the usually two-year long regional qualification programs devalued for television companies" (BLOOMBERG, 2/20).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/21/Marketing-and-Sponsorship/Russia-WC-Sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/21/Marketing-and-Sponsorship/Russia-WC-Sponsors.aspx

CLOSE