Carling Innovation To Entertain Pubgoers While Pints Are Poured

Brewery Carling is set to "entertain pubgoers with football clips while pints are poured," according to Simon Gwynn of CAMPAIGN LIVE. Molson Coors "created a font for Carling featuring a screen that will show classic goals from the 25-year history of the Premier League." A prototype has been installed at The Argosy in Derby, with "further trials to follow." The font was developed "in-house." Carling Brand Dir Jim Shearer said, "The font is the latest in a series of digital innovations for the brand." The brand last year launched Carling Tap for iPhone and Android, which replaced its previous app, iPint. Carling Tap includes features such as Goal of the Month, in which "fans can vote for their favourite goal and be in with a chance of winning prizes" (CAMPAIGN LIVE, 2/16).