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Marketing and Sponsorship

Marketplace Roundup: Netball Side Wasps Partner With Jaguar Land Rover

Netball Superleague side Wasps named car manufacturer Jaguar Land Rover its official kit partner in a multi-year deal. The move sees Jaguar Land Rover build on its partnership with the Wasps family as partners of Premiership rugby side Wasps. The University of Warwick was also announced as a Wasps Netball partner, while Wasps rugby sponsor DS Smith extended its support to Wasps Netball. All three parties will be featured on the club's new kit (SPORT INDUSTRY, 2/14).

Championship Netball side Melbourne Vixens announced lululemon as its official apparel partner for '17. The partnership will see lululemon provide all training and travel kit apparel for the team (Vixens). 

Int'l aviation fuel products and service supplier Air BP announced it is the official sponsor of the 2017 Red Bull Air Race World Championship, and will serve as both the fuel supplier and carbon reduction partner for the '17 season. As part of the deal, Air BP will work with Red Bull Air Race to offset the carbon emissions associated with aviation fuel during the '17 season (BP). 

Puma presented its newest ambassador -- Bundesliga side Borussia Dortmund midfielder Julian Weigl. The German int'l will wear the new Puma evoPOWER Vigor 1. Weigl will be involved in all media and sales campaigns (Puma). 

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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