Betting Organization The Football Pools Launches Multimedia Campaign With MAG

The Football Pools launched a "major multimedia marketing push" that aims to propel the sports betting organization "back to the forefront of the sports betting industry," according to Michael Feeley of THE DRUM. Launched in collaboration with Media Agency Group, the U.K.-wide campaign is comprised of nationwide TV, radio and out-of-home advertising, and debuted during ITV’s coverage of the Six Nations match between Italy and Wales on Feb. 5. The campaign "stars several celebrities" including actor Ricky Tomlinson, World Cup winner Gordon Banks and former footballers John Barnes, Neil Ruddock, Ray Parlour and Leon Osman. The ads are 30, 40 and 60 seconds in length, "with key placements secured across major networks" including Sky Sports, BT Sport, ITV and Eurosport. MAG "also guaranteed key radio placements for The Football Pools," with ads set to air on TalkSport throughout March and April (THE DRUM, 2/10).