Menu
Events and Attractions

European Tour To Announce Modernized GolfSixes Tournament Format

The European Tour believes "it has found golf’s version of Twenty20 and over the next few days will announce details of a tournament near London featuring the new GolfSixes format," according to James Corrigan of the London TELEGRAPH. The event will take place from May 6-7 at the Centurion Golf Club in Hemel Hemstead and will comprise 16 two-man national teams playing "six-hole matches of greensomes foursomes matchplay," which means that both players tee off before selecting the best drive and then play alternating shots from there. PGA European Tour CEO Keith Pelley is "confident that backers will be drawn to the new quick-fire style which unashamedly aims to reach out a younger audience put off by golf’s staid and pedestrian image." In addition to amphitheater-style stands around the tees and greens, there will be "music and pyrotechnics on the first tee and at various points around the course, with all players miked up." Pelley added, "I think this is just an incredibly different way of showcasing our game." There is a "growing feeling" in golf that although it is vital to keep 72-hole, four-day stroke-play as the "bedrock of the sport," the format is "not entertaining enough for the wider market." Pelley: "We have to continually look to modernize" (TELEGRAPH, 2/11). In London, Ewan Murray reported the format "further illustrates a shift away from the sport's traditional form." Pelley said that he is happy to operate with a "blank canvas to combat golf's decreasing relevance." Pelley: "It is a trial, that's what this is. It is another opportunity to try something different, then follow that up with significant consumer research with the people who attend or those who view it across multiple platforms. ... The future of it? Who knows" (GUARDIAN, 2/11).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/13/Events-and-Attractions/GolfSixes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/13/Events-and-Attractions/GolfSixes.aspx

CLOSE