Pepsi partnered with Copa90 and Bleacher Report for a "new content sharing partnership" for its Champions League "Super Fandom" campaign, according to Tony Connelly of THE DRUM. The campaign will "celebrate fans' passion and will consist of over 150 pieces of content created and distributed across Copa90 and Bleacher Report’s platforms including Facebook, Instagram Stories, Snapchat, Team Stream and Twitter." The content "will consist of a number of fan-centric activations." Copa90 Head James Kirkham said, "The result of this collaboration is a football format done differently. Shots of content which hit you between the eyes, stopping an audience from mindless scrolling. Everything arresting and not a moment lost." The collaboration with Copa90 and Bleacher Report "is the first joint venture between the two media companies since Turner International acquired a majority stake in Big Balls Media." The activations will take place ahead of each Champions League match and "will culminate in a ticket giveaway where fans will pledge how far they would go to get their hands on tickets" for the Champions League final (THE DRUM, 2/9).
