Marketing and Sponsorship

Pepsi Max Signs Agüero, Kompany, Sánchez For Champions League Campaign

2.9.2017

Pepsi Max signed Man City players Sergio Agüero and Vincent Kompany and Arsenal's Alexis Sánchez to "star in its latest Champions League campaign," according to Simon Gwynn of CAMPAIGN LIVE. The brand is launching a TV ad, "We know how much it means," on April 8, ahead of the quarterfinals of the tournament. Created by Abbott Mead Vickers BBDO, the spot "focuses on the emotional journey fans go through before and during a match." Agüero, Kompany and Sánchez, meanwhile, "star in a trio of videos" in which they share their "Pepsi Max moments" -- their "happiest football-related memories." The campaign, which runs across 75 markets worldwide, will also see a partnership with sports platforms Copa90 and Bleacher Report, with content running across Facebook, Instagram Stories and Snapchat (CAMPAIGN LIVE, 2/8).

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