Fox Sports Australia announced a new int'l Australian Football League streaming product, while Foxtel "has launched a new sport promo bundle," according to Vivienne Kelly of MUMBRELLA. The Watch AFL service will be the network’s first direct-to-consumer int'l streaming product. The move marks Fox Sports' "first foray" into int'l distribution and "will also provide a blueprint to explore similar opportunities with rights holders across the company’s full suite of sports." The platform features every AFL game in addition to all associated AFL entertainment shows. The content will be available internationally, both live and on demand, "boosting the reach and taking AFL to a whole new audience." The network also announced it will "continue to push into new markets next year as part of its deal" to represent AFL as the sport's sales agent for int'l broadcast rights from '18. Foxtel also announced an "unprecedented" offer, which features the subscription TV service’s sport and entertainment packages with a special 200GB broadband bundle for A$99 ($75.60) per month on a 12-month plan. The offer features 12 sports channels (MUMBRELLA, 2/6).
