The FA is "reaching out to research agencies it does not currently work with by hosting open days" inspired by a running plot point from U.S. political drama The West Wing, according to Simon Gwynn of CAMPAIGN LIVE. The FA Research & Insight team "is hoping to meet 14 agencies" from March 30-31 that it "might benefit from working with." It said that the two days would give these agencies a "chance to introduce themselves" and "let us know what we are missing out on by not currently working with them." FA Head of Research & Insight Ross Antrobus said that the meetings "would be used to ask the agencies how they would approach answering one from a list of four questions," allowing them to demonstrate how they might "tackle the association's pressing business questions." Antrobus added that "some of the priority areas for improvement" include understanding the role that digital tech plays in people’s engagement with football, getting young girls into football and reducing drop-off among boys entering adolescence. In The West Wing, White House Chief of Staff Leo McGarry "takes inspiration from early 19th Century President Andrew Jackson," who once hosted an "open house," placed a "gigantic wheel of cheese in the foyer of the White House and invited the public to help themselves" (CAMPAIGN LIVE, 2/7).
