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Marketing and Sponsorship

Heineken Extends UEFA Sponsorship For Champions League, Europa League

UEFA announced the extension of Heineken's partnership of the Champions League and Europa League for the '18-21 cycle. The agreement also includes the Super Cup in '18, '19 and '20. The partnership with Heineken dates back to '94, making Heineken one of UEFA's longest-standing supporters. The partn...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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