Menu
Facilities

AFL Side Essendon Wants More Home Games At Melbourne Cricket Ground

Australian Football League side Essendon "will look to rewrite its privileged-tenant contract with Etihad Stadium with a view to playing more home games" at the Melbourne Cricket Ground, according to Caroline Wilson of THE AGE. The Bombers, the only AFL club to hold its own deal with the Docklands stadium, indicated that its 17-year agreement, struck at the start of the millennium, has become "dated." Club execs "reached the view that they will push for an extra annual home game at the MCG from next year." With North Melbourne, St. Kilda and the Western Bulldogs waiting to renegotiate new direct stadium deals with the AFL, there seems "every indication" that Etihad's "struggling" tenant clubs will see "little if any improvement this season in terms of match returns." None of those clubs "has ever sighted the contract" the AFL, which purchased Etihad late last year for A$200M ($151.7M), originally signed on behalf of its tenant teams but "all have been assured they will benefit significantly from their yet-to-be-negotiated new deals." Essendon Chair Lindsay Tanner said that "the future break-up of home games remained a matter for his executive but confirmed the club had held discussions regarding a fifth home game each year at the MCG, leaving six at Etihad." Although the Bombers' contract with Melbourne Stadiums Ltd. does not expire until '25 and "affords the club special signage, merchandising, membership and hospitality deals and significantly better match returns" after moving first to the Docklands in '00, it has been "waiting for the AFL purchase to renegotiate a better deal." While the Bombers want more MCG games to "appease their supporters," the club is always looking for more games at the home of most AFL finals and the grand final. Only two Etihad tenant clubs -- Essendon in '00 and the Bulldogs last year -- have won premierships over the Docklands era (THE AGE, 1/31).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/01/Facilities/MCG.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/01/Facilities/MCG.aspx

CLOSE