Bayern Munich announced an exclusive collaboration with Apple Music and renewed its Beats by Dre partnership for '17. Bayern Munich supporters will be able to access exclusive playlists and content, curated especially for Apple Music. The first team playlist is available now. Alongside exclusive content and videos, Apple Music will also be the club's music service of choice. In addition, Beats by Dre will continue to be the official sound partner, providing the club with premium headphones and speakers (Bayern Munich).
Lagardère Sports is now the exclusive marketing partner of esports team Unicorns of Love. Lagardère Sports will support the League of Legends team primarily with sponsor acquisitions, product development and expansion of digital channels. In addition, it will assist UoL in the development and distribution of media rights (Lagardère Sports).
Tottenham Hotspur is "being forced to amend posters advertising the club's multi-million pound stadium after errors were spotted by fans commuting on the London Underground." The advertisements will be removed after the club's official Twitter account said that it was aware of the mistakes and would be "taking action to correct them." In one poster promoting the wide range of hospitality suites on offer at the refurbished White Hart Lane stadium, the word "premium" is misspelled on two separate occasions (London TELEGRAPH, 1/30).
