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Eurosport Calling On Customers To Pressure Sky Over Pay Dispute

Discovery’s "standoff" with Sky over negotiations for its portfolio of channels has "intensified with Eurosport launching a social campaign calling on the public to pressure the broadcaster into paying a ‘fair’ price," according to Tony Connelly of THE DRUM. Negotiations over a new carriage deal with Eurosport’s owner, Discovery Communications, have "reportedly broken down" and could result in 13 of the media company’s channels "disappearing from Sky" as soon as Feb. 1. As the dispute "drags on," Discovery is now "leveraging the criticism at Sky with the social media campaign #KeepDiscovery, and is calling on consumers to pressure Sky into ensuring that Discovery’s channels and programmes, which make up 50% of all viewing to the factual category on Sky, do not disappear" (THE DRUM, 1/27).

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