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Marketing and Sponsorship

Marketplace Roundup: EHL Appoints Rahusen Consultants As Commercial Agents

EuroHockey League appointed Rahusen Consultants as its commercial agents with immediate effect. Rahusen is charged with developing new partnerships to join long-standing supporters ABN AMRO in the league (EHL).

From March, manufacturing company Erreà Sport will be the official technical sponsor for the Italian men's and women's national volleyball teams for the period leading up to the 2020 Tokyo Games and will work alongside all of the Italian national teams until Jan. 31, 2021 (Erreà).

German oil specialist Liqui Moly is expanding its winter sports sponsorship with the addition of two event series: the World Luge Championships in Innsbruck, Austria, and the Ski Jumping World Cup in Norway. Liqui Moly Marketing Dir Peter Baumann said, "The feedback on our winter sports sponsorship has been so good, we want make the most of the momentum" (Liqui Moly).

ONE Championship announced the renewal of its partnership with Tune Talk, a mobile prepaid service provider in Malaysia. The companies have been working together since '12 (ONE Championship).

Indonesia Super League side Madura United secured Japan-based apparel company Mizuno as its sponsor. Mizuno will supply Madura United with its team jersey for the '17 ISL. The one-year deal is the first cooperation for the two sides (Madura United).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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