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Marketing and Sponsorship

Marketplace Roundup: EHL Appoints Rahusen Consultants As Commercial Agents

EuroHockey League appointed Rahusen Consultants as its commercial agents with immediate effect. Rahusen is charged with developing new partnerships to join long-standing supporters ABN AMRO in the league (EHL).

From March, manufacturing company Erreà Sport will be the official technical sponsor for the Italian men's and women's national volleyball teams for the period leading up to the 2020 Tokyo Games and will work alongside all of the Italian national teams until Jan. 31, 2021 (Erreà).

German oil specialist Liqui Moly is expanding its winter sports sponsorship with the addition of two event series: the World Luge Championships in Innsbruck, Austria, and the Ski Jumping World Cup in Norway. Liqui Moly Marketing Dir Peter Baumann said, "The feedback on our winter sports sponsorship has been so good, we want make the most of the momentum" (Liqui Moly).

ONE Championship announced the renewal of its partnership with Tune Talk, a mobile prepaid service provider in Malaysia. The companies have been working together since '12 (ONE Championship).

Indonesia Super League side Madura United secured Japan-based apparel company Mizuno as its sponsor. Mizuno will supply Madura United with its team jersey for the '17 ISL. The one-year deal is the first cooperation for the two sides (Madura United).

SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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