For the first time since its launch in '05, the A-League "will be rebranded next season -- with club-specific logos used for the first time," according to Tom Smithies of the Sydney DAILY TELEGRAPH. The A-League, W-League and National Youth League "will share a common identity from the next campaign in a bid to affirm the significance of all three." In what football chiefs believe is a "unique twist," the new logo will be adapted to take in each club’s colors when used on merchandise and playing kits. FFA has over the past 18 months "put the A-League and a focus on women’s football at the forefront of its long-term strategy," with the A-League clubs viewed as the "engine room" of the sport in terms of driving revenue and awareness. The new look comes after FFA accepted the need to "re-energize" the domestic football competition, beginning with the "You Gotta Have a Team" campaign leading into this season (
DAILY TELEGRAPH, 1/24). In Melbourne, David Davutovic reported FFA revealed the new look "tying its senior men's and women's competitions together with the Foxtel Y-League." FFA CEO David Gallop said, "The logo design is inspired by football’s three outstanding features -- atmosphere, diversity and unity." The brand strategy and design was developed "in conjunction with club representatives" Sydney FC Chair Scott Barlow and Melbourne City Vice-Chair Simon Pearce as well as a range of stakeholders (
HERALD SUN, 1/24).
