The Premier League and snack brand Cadbury announced a three-year partnership that will include initiatives to "promote healthy lifestyles to schoolchildren," according to the BELFAST TELEGRAPH. The partnership will launch at the beginning of the '17-18 season and follows Cadbury's sponsorship of the London 2012 Olympics. Cadbury will work with the Premier League to create new sessions for the existing community program Health For Life, "which encourages healthy lifestyles among 60,000 schoolchildren" (
BELFAST TELEGRAPH, 1/24). In London, Oliver Todd reported Cadbury will sponsor the Premier League's Golden Boot and Golden Glove awards as part of the new partnership. Cadbury's agreement will not see it become the EPL's title sponsor, with the Premier League "preferring to now hold a portfolio of sponsors after their previous title-name deal with Barclays ran down last year." The EPL said that Cadbury will "enjoy a range of rights relating to player milestones," which includes top goalscorer and most clean sheets awards -- the Golden Boot and Golden Glove (
DAILY MAIL, 1/24).
