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SBD Global/January 25, 2017/Franchises
McLaren Exec Dir Zak Brown Says British F1 Team Could Step Up Formula E Involvement
Published January 25, 2017
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MORE CONTENT: As a result of its newly acquired equity stake in the series, Motorsport Network will “ramp up” its Formula E efforts across its media portfolio, Brown said. “With Formula E, content is king,” he said. “It’s very innovative and digital savvy, and that’s obviously the space we are in. We thought investing in it would give us the ability to bring some unique, proprietary content to the fans over time." Motorsport Network could also be interested in securing Formula E broadcast rights. The company is currently building its OTT platform Motorsport.tv. “[Formula E has] got some existing agreements in place, so we need to navigate through those," Brown said. "But, over time, absolutely you’ll see us get more involved with broadcast, not only Formula E but other motor racing properties as well." Formula E is currently in its third season, with the next race scheduled for Feb. 18 in Buenos Aires.