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Marketing and Sponsorship

Japanese Tennis Player Kei Nishikori Only Asian On List Of Highest-Paid Athlete Endorsers

When NBA Hall of Famer Michael Jordan signed his first endorsement deal with Nike more than 30 years ago, "it was the beginning of something a whole lot bigger," according to BRANDING IN ASIA. The value of top athlete endorsement deals "has been soaring ever since," with Jordan himself now reported...

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