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Marketing and Sponsorship

Adidas Releases Paul Pogba Collection One Day After Player Struggles Against Liverpool

ManU's Paul Pogba has designed his "very own brand of adidas clothing" but the "big release has gone under the radar" following his "horror show" against Liverpool, according to Richard Forrester of THE SUN. Pogba "was at fault for Liverpool’s first goal after conceding a penalty following a bizarre handball." It was "undoubtedly his worst game" since his £89M ($107.3M) transfer from Juventus. But it has not "prevented the launch" of the Paul Pogba x adidas Football collection. The Three Stripes collection "is inspired by Pogba’s individual style with a black and gold theme." The collection includes a hoodie, tee-shirts, bomber jacket, snapback, a bag and a pair of trainers all stamped with the "PP" logo -- "which has been carved into his latest hairstyle." His range of clothing launched exclusively in Paris on Monday "before heading into the retail shops" on Tuesday (THE SUN, 1/16).

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