Serie A named Asian online gaming company Wellbet an Int'l Presenting Sponsor. The multi-season deal will see Wellbet’s brand "integrated into match graphics and virtual advertising in all live Serie A matches" broadcast across Asia. The deal "was made possible thanks to ISG, a company which specialises in virtual advertising" (ASIA SPONSORSHIP NEWS, 1/9).
England Rugby and Mitsubishi Motors UK launched the Mitsubishi Motors Volunteer of the Year Awards. The new program provides opportunities to recognize and reward volunteers (England Rugby).
Barcelona selected KORE ProSports Sponsorship to improve the management related to its worldwide sponsorship sales and activation. KORE produces business management software for the sports and entertainment industry, providing software designed to handle end-to-end sales, marketing, contracting, finance and operations (Barcelona).
Elite Capital & Co. signed a strategic cooperation agreement with the Royal Football Federation of the Region of Murcia, Spain. The deal will support development projects in countries around the world for the benefit of the local people and societies (ECC).
