SBD Global/January 11, 2017/Marketing and Sponsorship

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  • Car Manufacturer Skoda Signs Three-Year Deal With Bradley Wiggins

    Recently retired cyclist Bradley Wiggins signed a three-year deal with Skoda "for the car firm's new U.K. brand campaign," according to ROAD CYCLING UK. Wiggins has "already been put through his paces on two wheels to film the first TV advert of the new campaign, alongside the Skoda Superb Estate." As part of the deal with Skoda, Wiggins will "appear in TV, print and online ads and is to be supplied with Skoda's Superb Estate 2.0, while the partnership also extends to his eponymous road team" (ROAD CYCLING UK, 1/9). THE DRUM's Tony Connelly reported having Wiggins on board will "strengthen" the car manufacturer’s "pre-existing marketing around the sport which sees it sponsor multiple events including the Tour de France, Tour of Britain, The Women's Tour and Team Wiggins." The deal was brokered by his former management company, XIX Entertainment. Wiggins has "restructured his management team since retiring and has brought on board M&C Saatchi Merlin" (THE DRUM, 1/9). CAMPAIGN LIVE's Simon Gwynn reported for Skoda, the deal was "negotiated by MediaCom Sport & Entertainment, which will be retained as Skoda's sport sponsorship agency." The business that became Skoda started in '85 as bicycle manufacturer Laurin & Klement (CAMPAIGN LIVE, 1/9).

    Print | Tags: Marketing and Sponsorship, United Kingdom
  • Amazon Game Studios Posts Job Ad For Europe Head Of Marketing, Esports

    Amazon is "advertising for a head of marketing, esports, research and community for the new European office of Amazon Game Studios, as it aims for a bigger slice" of the $100B global gaming industry, according to Simon Gwynn of CAMPAIGN LIVE. The ad does not "muddle its words" when it comes to the social and economic significance Amazon believes gaming holds, saying, "We believe the evolution that began with arcade communities, growing to the live streams and esports of today, will continue to a future where games are a global cultural touchstone that cuts across age, gender and nationality." The position is based in London. Amazon first announced it would develop video games in '14 -- the same year it acquired game streaming platform Twitch for $970M (CAMPAIGN LIVE, 1/10).

    Print | Tags: Europe, Marketing and Sponsorship
  • Marketplace Roundup: Serie A Names Wellbet An Int'l Presenting Sponsor

    Serie A named Asian online gaming company Wellbet an Int'l Presenting Sponsor. The multi-season deal will see Wellbet’s brand "integrated into match graphics and virtual advertising in all live Serie A matches" broadcast across Asia. The deal "was made possible thanks to ISG, a company which specialises in virtual advertising" (ASIA SPONSORSHIP NEWS, 1/9).

    England Rugby and Mitsubishi Motors UK launched the Mitsubishi Motors Volunteer of the Year Awards. The new program provides opportunities to recognize and reward volunteers (England Rugby). 

    Barcelona selected KORE ProSports Sponsorship to improve the management related to its worldwide sponsorship sales and activation. KORE produces business management software for the sports and entertainment industry, providing software designed to handle end-to-end sales, marketing, contracting, finance and operations (Barcelona). 

    Elite Capital & Co. signed a strategic cooperation agreement with the Royal Football Federation of the Region of Murcia, Spain. The deal will support development projects in countries around the world for the benefit of the local people and societies (ECC). 

    Print | Tags: Marketing and Sponsorship
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