Actor Kevin Hart Featured In Campaign Promoting Apple Watch Nike+

Nike's "Time is Precious" campaign has been asking exercisers "if they are running or training" for a month, according to Kyle O'Brien of THE DRUM. The shoe company is now "upping the game, featuring comedian and workout enthusiast Kevin Hart" as "The Man Who Kept Running" to promote the new Apple Watch Nike+. The series of seven short films starts with Hart "mugging to the camera about how he got the new Apple Watch Nike+ in October," saying, "Running is about to get amazingly active." The storyline "then says that he vanished the next day." It picks up months later as a film crew finds "a heavily bearded Hart running through the desert non-stop." The "humorous-yet-inspiring campaign" shows Hart running on top of scenic mountains, jogging aside a wolf he named Hollywood and "generally being a hyper-kinetic runner inspired by his new technology" (THE DRUM, 1/4).