ATP World Tour Launches 'Greatness Within' Campaign For '17, '18 Seasons

The ATP World Tour launched a new global marketing campaign on Monday that will showcase its players and tournaments for the next two seasons. The campaign, titled “Greatness Within,” will offer a fresh look for the ATP World Tour and its 64 tournaments but will continue to target younger audiences and leverage the tour’s generation of players. The campaign's signature line will be, “Greatness Within: Every Player, Every Week At Every Tournament.” The campaign’s look and feel will convey the range of emotions ATP World Tour stars endure on court, using both player imagery and tournament highlights inside the players themselves through a court-like grid system. The marketing campaign was produced for the ATP by London-based agency The Big Shot and the video components feature music from THePETEBOX. The campaign, which will showcase more than 60 players, will deliver creative assets for the full spectrum of channels and executions, including print, outdoor, TV and digital advertising. It will also provide opening sequences for live TV coverage as well as for the weekly TV show ATP World Tour Uncovered (ATP World Tour).