Delivery Service Chronopost Activates PSG Sponsorship With Commercial Spot

Announced as a Paris St. Germain official sponsor in September, French delivery service Chronopost has “activated its rights and is offering fans the chance to win a PSG jersey,” according to Manon Barbay of SPORTSMARKETING. While the end-of-year festivities are “extremely busy for Chronopost,” the service has released an ad featuring PSG. The club sends more than 100,000 parcels a year from its online store, and “Chronopost now ensures their delivery.” With the campaign, “Chronopost Delivers Your Emotions,” the company demonstrates the quality of its service while benefiting from its partnership with PSG. Along with the ad, Chronopost is offering fans the chance to win a jersey of the PSG player who scores first in the PSG vs. Monaco match on Jan. 28 (SPORTSMARKETING, 12/28).