Menu
Marketing and Sponsorship

Car App Careem Partners With Coca Cola To Support Egyptian National Football Team

For a limited time, chauffeur service Careem users in Cairo and Alexandria, Egypt, can "exchange their non-Egyptian football T-shirts for a T-shirt of the national team, the Pharaohs," according to ALBAWABA. Careem, the region’s leading app-based car booking service, has partnered with Coca Cola to support its “Your T-shirt, your flag” campaign. The aim of the campaign is to "promote Egyptians’ sense of belonging through football as they hope to be part of 2018 World Cup in Russia." Starting Dec. 22, "select" Careem economy cars have been "stocked with national football team t-shirts" (ALBAWABA, 12/26).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/12/28/Marketing-and-Sponsorship/Coca-Cola-Careem.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/12/28/Marketing-and-Sponsorship/Coca-Cola-Careem.aspx

CLOSE