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Marketing and Sponsorship

Marketplace Roundup: Former Ireland Rugby Player's Watch Brand Gets Major Deal

Told & Co., the watch company run by former Ireland rugby player Tomás O'Leary and his wife Julie, has "celebrated its first year by launching a ladies' collection and securing a major online deal." The firm, whose name spells out Tomás O'Leary Design, is "run by the couple" from the Languedoc region of France, "where Tomás is providing injury cover" for Top14 side Montpellier Hérault. Last month, the couple launched a ladies' collection and this week "they scored a major hit by getting onto 'Not on the High Street,' an online store in the U.K. that handles millions of customers every month" (IRISH INDEPENDENT, 12/15).

Rolex will be the title sponsor of the '17 Formula 1 Australian Grand Prix. The '17 race marks the fifth consecutive year Rolex has been involved as the title sponsor of the event (Rolex). 

Second Bundesliga club SC Freiburg renewed its partnership with local beer partner Badische Staatsbrauerei Rothaus until '19 (SC Freiburg).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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