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Marketing and Sponsorship

Hull City Sponsor Protests Against Owners On Field Prior To EPL Match

Premier League side Hull City saw one of its sponsors "turn on them this weekend after a photoshoot opportunity was used as a platform to protest the club's owners," according to Tony Connelly of THE DRUM. Wolds Engineering Service Ltd. was the "main match sponsor" at the club's home fixture against Crystal Palace on Saturday, however "rather than use the investment to market itself to the fans in attendance the Yorkshire-based company took aim at the unaffordable ticketing scheme which had recently been put in place." Wolds Engineering Managing Dir John Oxley "took to the centre circle" at KCOM Stadium ahead of kickoff for a photoshoot as part of the one-day sponsorship agreement with the club. However, Oxley "stunned" officials when he unveiled a banner reading, "Bring back concessions. Hull City generation after generation. Allams out." The protest was directed at Hull City’s owners, Assem and Ehab Allam, who opted to replace the club's season tickets with "a new monthly scheme for this season, which does not feature concessions for either juniors or senior citizens." Oxley, "a lifelong fan of the club," was "quickly ejected from the stadium" but not before fans in attendance captured photos of the banner and shared it widely on social media. Oxley said, "There was a lot of soul-searching before I did it but it is something I feel that strongly about. I felt I had to go through with it" (THE DRUM, 12/12).

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